Jessica M

During my tenure at HNST Studio, a circular denim brand, I held a pivotal position as the sole professional overseeing all marketing projects and brand identity. Directing the comprehensive rebranding process, I crafted and implemented a marketing strategy, managed organic and paid communication channels, led design and website developments aligned with the new brand DNA, and orchestrated various types of photoshoots. My work extended to collaborating with diverse teams (freelancers and agencies), supervising limited budgets resourcefully, and fostering international partnerships.

During my time at KRIKET, a FMCG start-up, I served as the sole marketing professional, with a primary focus on graphic design and communication for both B2B and B2C efforts. Apart from directing the rebranding initiative, I personally crafted the new website and played a significant role in designing updated packaging. KRIKET prioritized organic media channels and encompassed content strategies.