Maxim B

• Developing and executing full-funnel digital campaigns (strategy, execution, optimization, and reporting) • Contributing to the development of email marketing strategies and translating them into actionable plans tailored to diverse audience segments. • Setting up and optimizing marketing automation flows using Salesforce – Pardot • Managing, editing, and publishing website content via Drupal and Unbounce, while also leading continuous visual, technical, and UX/UI improvements to enhance performance and user experience • Managing and optimizing on-page and technical SEO • Determining the most effective social media channels, defining platform-specific strategies, and creating engaging content for both Meta and LinkedIn • Setting up, monitoring, and analyzing paid social campaigns on LinkedIn • Acting as the single point of contact (SPOC) for coordination with external digital agencies and partners • Creating and distributing targeted newsletters on a recurring and ad hoc basis • Monitoring campaign and channel performance through data analysis, and developing actionable dashboards for insight-driven decision-making

• Responsible for implementing display campaigns for different brands (incl. specific targeting like North / South, geographical, audience, etc.) • Being SPOC between Sales, Team Display and clients • Responsible for reporting on past and current display campaigns • Campaign optimization based on data that we manage in Qlik

• Responsible for implementing audio/video campaigns for different brands (incl. specific targeting like North / South, geographical, audience, etc.) • Being SPOC between Sales, Team Video and clients • Responsible for reporting on past and current video campaigns • Campaign optimization based on data that we manage in Qlik

• Responsible for all online campaigns and activations from A to Z: from concept phase to development and reporting. • Responsible for above the line marketing (television) with a total media spend of €400.000 during my project. • Responsible for all below the line marketing including advertising, social media, influencer marketing, affiliate marketing, etc. We had a monthly spend of €100.000 on paid advertising and 500K followers on our socials. • Responsible for budgeting to the end of 2023 with a total value of +€1,000,000 • Responsible for a team of 4 and SPOC for the internal teams such as Design, CRM, Content, etc. • To optimize the various campaigns, my duties included daily monitoring and interpreting the data. The tool we used for this was Qlik. If we wanted to go into deeper detail, we would look directly into Adobe Analytics, since their environment in Qlik still had plenty of room for optimization.

• Paid Advertising (LinkedIn, SEA & Meta) • Email marketing • Marketing Automation • Reporting • Social selling • In total, I manage between 12-15 clients, with both medium and limited budgets. This makes it extra important to draw the right conclusions based on the (little) data we have to make do with. Here we work mainly based on GA4, for visualization we use Looker Studio and for reporting we use Swydo.

• Executing campaigns from A to Z (strategy, implementation, reporting, etc.) • On-page and technical SEO • Implement Marketing Automation (flows) via Salesforce - Pardot • Create, modify and manage all web content via Drupal and Unbounce • Manage and update all social media channels (Meta & LinkedIn) • Implement and analyze paid social campaigns (LinkedIn) • SPOC during collaboration with the digital agency and other external parties • Sending out newsletters to various target groups (both monthly and ad hoc)

• Campaign Management (Go-To-Market) • E-mailmarketing • Technical and off-page SEO • Marketing Automation (Salesforce) • Growth Hacking • Customer Journey Mapping • Data segmentation & -optimization via Adobe Analytics and PowerBI

• Digital Project Management: devise, plan and execute digital campaigns from A to Z on topics such as Red Devils, Red Flames, Referees,.. and many more. • Marketing Communication: responsible for communication between RBFA and external media partners regarding the advertising of our campaigns • E-mailmarketing: creating copy for the internal and external newsletters • Point of contact for the various stakeholders regarding the marketing and project plans • Interpreting data, drawing conclusions and defining improvements were done in different areas: both for improving our (ticket) sales figures, as well as increasing the number of referees based on certain initiatives or creating impact based on awareness around the racism that is still alive in the soccer world.

• Monitoring and updating all online channels (multiple websites via Drupal/Wordpress, Teamleader and other portals) Managing all social media channels (Facebook, LinkedIn, Instagram and Pinterest) • Follow-up and monitoring of the online advertising campaigns (Facebook, Google and Bing) • Management and content development of the monthly content calendar for the different channels and different companies within the group. • Responsible for processing and management of the lead generation and taking care of the weekly and monthly reporting. • E-mailmarketing via MailChimp • Creation of photo and video material in collaboration with external partners • Both configuration of data streams via GTM, and analysis of data via GA and visualization of data via Looker Studio were part of my responsibility. Then it was also up to me to make proposals for optimization of the various campaigns based on the data.

• Planning, launching and guiding online marketing strategy • Monitoring online sales and marketing targets • Content management • Optimising conversion, customer journey mapping and UX • A / B - testing • Project Management (developing and implementing online campaigns from a to z) • Social Media Marketing

• Transformation of marketing strategies into specific communication • Content management • Project Management • SEO